Updated at: 16-08-2022 - By: Sienna Lewis

It’s exciting to start a new company. When you want to know how to start a pillow business, it’s much more enjoyable. There will always be a local market for your cushion, no matter where you are located. Just look for them. In the absence of a viable local market, online sales can be extremely lucrative. You only need to put in the effort to come up with new pillow designs.

Many decisions must be made, such as what kind of pillows to offer, what equipment you’ll employ for production, and so on. That’s why you need to pay attention to what follows.


Making cushions is not the first step in starting a cushion business. There are a slew of decisions to be made. Your target market should be a consideration as you decide how much money to put into the firm.


Set a realistic goal for oneself before establishing a pillow business. You need to figure out how much time you can devote to your business each day. Make an effort to estimate your profit margin for that time period. A company plan makes it simple to accomplish each of these goals.

How to Start a Pillow Business - Krostrade

Having a well-written pillow business plan sample makes it easier for you to secure loans from both individuals and businesses. A business plan is necessary even if you don’t plan to take out loans. By knowing how much effort is required to achieve specific outcomes, you can better allocate your resources.


If you’re beginning a business selling pillows and cushions, this should be one of your first priorities. No firm can grow if it doesn’t have clients. As a result, it’s a critical component of every company. There are numerous locations where you can make a profit. It’s possible to limit your business to selling online just if you’re adept at using social media. Even pillows can be sold on etsy. Working with a variety of stores might also help you sell to those in your immediate vicinity.

Getting to know all of the other similar firms in your area is critical. That information could help you get on the correct track. Once you’ve made a decision, it’s time to look into where and how you may sell pillows. Things change constantly. As a result, it’s tough to stay in one spot for a long.


Once you’ve determined what to offer and where to sell it, you’ll need to devise a strategy for getting your product in front of potential customers. It should be included in the sample pillow business plan. You can’t spread the word to everyone you meet. So you’ll need to find a way to get your message out to a large number of people at once. The only choice you have is to market your company. It doesn’t matter how big or little your company is; marketing is essential. The following is a list of some of the ways in which you can promote your business.

Social media

Nowadays, social media is utilized for more than just catching up with old pals. These days, it’s being utilized to help companies expand. You don’t need to spend money on advertising to expand your business online.

If you’re not familiar with the ins and outs of online business growth, consider reading a content marketing eBook. These books will teach you how to start a blog and how to get people to read it. The first stage in social media marketing is to create a strong following. Once you’ve established a relationship of trust with your audience, you’re ready to start selling your products.

Email marketing

It’s one of the best ways to get your business noticed on the internet. You can reach your target audience directly through email marketing. Everything will work out in the end if you have the patience to wait. The ability to send emails to non-interested parties may be restricted if you continue to do so.

Prints material

Business cards are the most widely distributed printed promotional item. Taking your business into consideration before deciding to produce any print material is essential. If you’re promoting a cushion company, you probably don’t need to make unique tablecloths. The ideal print materials for a pillow business can be learned by meeting with a printing company.


Despite the fact that televisions aren’t ideal for promoting all businesses, pillow firms can benefit from their utilization. If you don’t live near a television station, you can find the email address of your preferred television station online. When you request it, they’ll provide you a list of every ad they’ve ever run. You may promote your pillow business to a wide audience with the help of whomever you choose.


In this situation, as opposed to the others, your clients will have to seek you out. People are looking for high-quality products, and that is a truth. When your customers offer you positive feedback about your handmade pillows, more people will discover your company. Why should you have an excellent website for your company? If you don’t have one, a web search for you may turn up nothing.


As an alternative to writing regular blog entries, you can undertake interviews on other prominent blogs if time is an issue. When interviewing, make sure you’re working with a blog that is known for its handmade goods. As a sports blogger, you may not be able to reach your target audience.


Advertising in newspapers may not be profitable, but you can still reach a large audience if you use other media, such as magazines. You only need to think about the expense of advertising and determine whether or not your ad is effective.


Using a mockup, you can display a variety of pillow designs. It would allow you to get in front of a large audience. Mockups are a great way to save money. Mockups can even be used to promote pillow design concepts without actually creating pillows. When you receive an order, all you have to do is gather the materials and start making your own cushion.


You can simply sell your handmade pillows online if they have a good design. For those who have yet to master the art of selling pillows, this is something to ponder. It is possible to have pillows created in general or in a specific design.

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Birthdays, new couples, and many other occasions might benefit from personalized pillows. To make a place more appealing, pillows can even be employed. All you have to do is put them where they belong. If you want to sell your pillow designs online, you’ll need to employ high-quality cameras. Alternatively, you might concentrate on learning how to sell pillows on Etsy.


Finally, you can begin to learn how to sew your own pillowcase from scratch. It’s simply a matter of deciding how many pillows you want to produce at a time and which designs you want to use.


The size, color, and other aspects of designing your own pillow must be taken into account. You won’t have to worry about those problems if you’re making your pillows from a sample. You should have your own measurements and colors if you want to stand apart. If you put in the time, your pillow business could flourish.


You should still brand your firm even if you’re concentrating on producing high-quality pillows. Customers would be able to find your stores and locate you more quickly if you had the correct branding. It would be easier for new customers to come to you if you had a strong brand identity. If you’re putting labels on your pillows, make sure they’re all the same. To make your own cushion, this is a critical piece of advice.


To help you get started, we’ve split everything down into manageable chunks.

So, you’ve decided to open a business selling ornamental pillows. I’d love to join in on the fun! Changing out cushions is an inexpensive way to freshen up a space, therefore there may be a large demand for your product in your area. It’s always possible to connect customers and creators through technology, and if that fails, there’s always the internet. But how do you begin? What criteria do you use to determine which cushions to offer? What materials and tools will you require? To help you get started, we’ve outlined the main points to keep in mind.

Planning Ahead

It’s a good idea to think about how much time and effort it will take before you start sewing, as well as where your finished pillows will be sold.

Investing Time and Money

Despite the fact that we’re not going to go into great detail here, you should think about what your business will look like and how much time and money you’re willing to commit in order to get it there. Creating a business plan is a terrific way to get started. While this document can help you secure funding for your new firm, it’s also useful from a personal standpoint because it outlines the tasks you’ll need to complete and lets you decide how much you can commit to before you’ve actually made your decision.

Where Will You Sell?

In addition to everything else, the sort of company license you need and the types of products you offer might be heavily influenced by this critical factor. A wide range of alternatives are at your disposal when it comes to starting a business selling cushions. You can sell them online, or work with local interior designers to manufacture custom cushions for their projects. Investigate your options, both locally and online, and choose the one that most closely matches your business’s mission. Remember that this isn’t a one-size-fits-all decision. If you begin your business online, you may subsequently decide to partner with local firms as well. Consider starting with local boutiques and expanding to online sales when the time is right. Consider it, but it’s also a factor that might change when you’re ready.

Develop a Marketing Plan

What now? How will the public learn about your product and where it may be found? Of course, we’re talking about marketing here! As with everything else in small businesses, what works best for you will depend on your needs, how much money you have, and other considerations, but here are some of the options:

  • Marketing on Social Networks Even if you don’t pay for ads, using your social media networks to promote your brand is a smart move. If you’re using social media to promote your business, you’ll likely be using content marketing, which differs from traditional marketing in that you’re providing customers with value-added content that they don’t have to purchase. An excellent way to get the word out and create a relationship with potential consumers before they’ve even become customers is to use this method of communication.
  • Website for a Company This is a more passive style of marketing, in which clients have to look for you rather than you looking for them. Customers, on the other hand, are looking more than ever before. When customers hear about a brand or business that they’re interested in, they frequently go for their smartphones and begin Googling. So it’s up to you to make sure they have something to look for!
  • Use of Electronic Mail E-mail marketing has the capacity to connect directly with clients, unlike other kinds of marketing. Great power, however, entails equally enormous responsibility! If you’re bombarding your clients with spam, you’ll get your email address banned, which will make it much more difficult for you to get in touch with them. So, think about who you’re sending it to and when you’re sending it.
  • Blogging You don’t have to have your own blog to promote your business! Get in touch with your favorite homemade blogs to see if they’d be interested in doing interviews or guest posts. For example, check out the Wunderlabel blog for more customer-friendly features!
  • Make a Copy of the Material When it comes to marketing materials such as business cards or catalogs, the sky is the limit! It’s not necessary to have a branded tablecloth if you don’t host any in-person events. However, if you’re looking to save money, talk to a local printer and check out some of the online printing options accessible.
  • Pay-Per-Click Ads To be successful in today’s market, placing an advertisement in a newspaper may not be the best option, but if you’re planning on collaborating with interior designers or performing custom work for private clients, you should seriously consider doing so. See what works best for you in terms of cost and reach.
  • Broadcast media Again, this isn’t for everyone, but don’t shut it out just because it’s a little out of the ordinary for a handmade shop. Local TV and radio stations are usually more than happy to answer any questions you may have about advertising options and expenses.

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Show Off Your Designs with a Pillow Mockups

With this online tool, showcasing your pillow designs has never been easier! Designers may always utilize pillow mockups to show off their ideas without having to make a pillow of their own!

Helpful when selling on the internet, setting up a shop on the internet and publishing on social media. Simply said, it’s the most efficient approach to get your business off the ground and avoid wasting time and money on promotion.

For artists and designers, selling t-shirt designs on POD websites can be a lucrative business option. In order to attract more clients, you can also provide pillow designs. POD t-shirt firms use the same business theory, but by growing their offerings, you improve their odds.

Mockup of a Square Pillow Set on a White Bedsheet.

An Online Tool for Your Pillow Mockups

You can sell pillows at any store because they can appeal to a wide range of people, and you can manufacture basic designs or extremely particular customized pillows for valentines, birthdays, babies and newlywed couples as well as a special theme or character, and much more. Pillows can also be a fun method for your customers to express their individuality in their homes. All of the above and more are possible with the right pair of shoes! They can be anything you want them to be! Pillow Mockups from Placeit include two standard dimensions: height and width.

  • 1200px X 1200px Squared Pillows
  • Images of a 1000 X 1500-pixel Pillow

In addition, customizing is as simple as relocating or resizing. Using the “upload your image” box, you can quickly and easily submit your design for review. You can either resize or move your image to suit your needs. After that, all you have to do is click “download” to get your high-resolution pillow mockup! Other options, such as changing the background, may be available on some stages.

Mockups Of Me Falling Asleep

Take a look at our collection of cushion mockups!

Labrador Retriever and Orange Sofa Pillow Mockup

A White Surface Mockup of a Pair of Pillows

Template of a Young Girl Laying on a Huge Pillow

Mockup of a Horizontal Pillow on a White Background

Other Product Mockups to Grow Your Business

Make fantastic designs for a wide variety of goods! With our monthly subscription, you’ll have access to a wide variety of mockups! Obtain as many assets as you desire, from pillows to t-shirts to prints to banners to mugs to books to albums to towels to iPhone cases and everything in between!

Mockups for Print

As a result, get ready to enhance your sales with an incredible mockup tool that will make your life easier than you could ever dream. Creating a final image is as simple as uploading a design and downloading it! Placeit’s mockups provide up a world of options for your e-commerce site! Is Merch selling your wares yet? Our Merch by Amazon Complete Guide will teach you how to sell like a pro.

The Not-So-Fun Stuff

Yes, this is true. When beginning a business, you don’t want to think about the unpleasant bits like loans, taxes, and licenses. However, these things are necessary. Your best chance when starting a business is to meet with a lawyer and an accountant at the very least to get a sense of the rules in your area and the type of business you intend to run. Even if you decide not to employ these experts, they will at least be able to describe the legal structures you’ll have to operate inside and assist you avoid some traps and substantial stress as your business begins to take shape.

Creating Your Inventory

This is where the fun begins—making your pillows! Once again, there is more to consider than just how many of each design should be produced.

Materials and Types

When it comes to selecting pillows, there are a few things to keep in mind: size, shape, and color or pattern. With prefabricated pillows as a starting point, you’re limited to certain shapes and sizes, but it’s a time-saver that can save you money. If you’re planning to go all out with the decor, this is a terrific option. Make your own pillow covers out of exquisite batik fabrics, embroider them with gorgeous ribbons, or screen print them with sassy designs you came up with all on your own. Because the appearance of the pillow is all that matters, making the bases from scratch may not be as critical in this scenario. Allowing for the sale of multiple cover options would also allow for a proper fit.

You may want more control over the specific dimensions, shapes, and fillings of your pillows in some situations. Even if you run an eco-friendly business, you may still need a printer. If this is the case, eco-friendly filler like recycled plastic beads, bamboo or organic cotton fiber or fiberfill manufactured from used plastic bottles can be a good option for your base pillows. For example, you might specialize in making ornamental cushions for furniture that come in a variety of firmnesses, allowing the decorator to combine fashion and function in their design.

Make sure your business model is compatible with the materials and processes you use. With one-off custom cushions, there is no need to worry about matching fabrics later and can work with a wide range of vendors; however, if you have a large wholesale order for your best-selling mermaid pillow, you must know that your fabric vendor can supply enough of the same material to meet your needs in the required time frame..

Ensure that your logo is prominently displayed at all times!

Your buyers can have an issue if your branding is apparent on your products, since they’re mostly intended to be decorative, unlike apparel or accessories. This does not, however, imply that you should omit it entirely. Make it easy for your fans to discover pillows of their own by using branded labels and tags that don’t detract from the patterns you’ve made. Make use of the satin stitch on either end of the label, or sew the label flat to the pillow using folded labels. Besides that, there’s packing to think of, from the cute branded ribbon you can tie around pillows before shipping, to the hang tags you apply to the pillows sold at the local shop. Moreover, Make it clear to your followers that your design is unique.